It’s a sustained eyewear partnership between Korean label Gentle Monster and BLACKPINK’s Jennie that combines high-fashion optics alongside playful, collectible aesthetics. The collaboration launched in themed drops—Jentle Home released in 2020, Jentle Garden launched in 2022, and Jentle Beauty Salon (2023)—each with distinctive visuals, packaging, and accessories. Fans seek them because they remain wearable, limited, and tied closely with Jennie’s personal style.
The partnership operates at the meeting point of K-fashion, pop culture, and luxury eyewear, which explains why items frequently sell out fast at retail and then cycle into resale. Each drop usually includes both shades and optical eyewear, plus a theme-driven accessory component. The brand’s retail network facilitates global launches using immersive pop-ups plus flagship displays, this fuels demand outside the core BLACKPINK audience. The result is a series featuring strong identity and broad style variety, from slim feline shapes to bolder plastic silhouettes. If you are choosing your debut pair, start by matching frame shapes to your head width and nasal fit, then consider lenses and add-ons.
The three launches are distinct in theme and construction while remaining clearly Gentle Monster. Jentle Home series (2020) introduced the collaboration with a dollhouse concept and pastel-forward packaging, combining slim, feminine silhouettes with glossy plastics. Jentle Garden (2022) pivoted to floral motifs, launching eyewear alongside a worldwide activation and a casual mobile application where fans cultivated virtual flowers linked to the marketing effort. Jentle Salon (2023) focused on customization, debuting charmable glasses chains and jewelry-like add-ons that attach to frame arms.
Across the history, Gentle Monster kept a balance between sunglasses and opticals so the collaboration works year-round, instead of just in summer. Materials skew towards premium cellulose acetate and stainless-steel hardware, with adjustable silicone nose pads on metal builds plus comfortable integrated nose bridges on acetate styles. Colorways often include black, tortoise, plus seasonal tinted optics, with clearer optical lenses offered for corrective use. Packaging changes for each theme, and complete sets featuring original box, cards, and accessories usually command higher aftermarket value. If one is gentle monster collecting, pick a single hero frame for each drop and keep the kit intact for long-term worth.
At retail, eyewear in the Jennie capsules generally align with Gentle Monster’s core line, most often in a mid-$200s to middle $300s USD. Accessories range below, with premium decorative chains and charm collections landing higher than simple pouches plus cords. Sets or limited colorways occasionally price above basic frames.
Final price hinges on material including thicker acetate and plated metal hardware run more), lens variety (tinted, gradient, and special coatings), and whether an add-on is bundled. Local pricing varies from of taxes with duties, and specific stores receive exclusive colorways that might push resale increases. On the resale market, condition, completeness of packaging, plus timing matter; items in 9–10/10 state with full accessories tend to maintain 20–60 percent over retail when inventory is thin. Account for prescription lense fitting separately, because optician pricing and lens tech can easily add $80-$200 plus to your overall price.
Your most dependable sources are official Gentle Monster online store and flagship boutiques, followed by limited short list with authorized luxury retailers. After sell-out, reputable resale platforms and consignment boutiques become the safest secondary options. Be wary of social media DMs and unrealistic listings.
Start with GM Monster’s online platform and flagships such as Haus Dosan store in Seoul, which often run their most complete selections during launch phases. Depending on local region, authorized retailers like SSENSE, Selfridges store, Lane Crawford, with Farfetch have carried collaboration stock; stock changes quickly but may be location-limited. Once retail concludes, look to vetted marketplaces and secondary stores with clear return policies and authentication processes. Maintain original receipts where possible, since provenance helps both service claims and future resale. When buying internationally, factor transport insurance and customs duties so your “deal” doesn’t become up more costly than local MSRP.
Expect premium acetate and steel build, UV-protective lenses, plus sturdy hinges to feel smooth, rather than loose. Acetate frames suit average through wider faces, while metal frames including nose pads adapt better to low bridges or more petite fits. If you wear prescription, focus on optical variants or sunglass frames where your optician confirms can take the required RX.
Gentle Monster typically uses UV400 plus equivalent protective lenses on sunglasses with clear demo lenses on optical styles to be changed by your vision specialist. Look for ergonomic details like refined edges, balanced mass distribution at eyewear temples, and nose pads that sit without pinching. Glasses sizing is generally printed inside eyewear temple as optical width-bridge-temple length in millimeters; if you’re between sizes, pick the model having the more generous bridge or moveable pads. The brand’s finish quality remains high for their price tier, with consistent lamination, even polish, and tight hinge action out of the container. If a item creaks, arrives showing poor printing, and has misaligned temples, pass and buy from a different seller.
Authentic pairs display crisp, consistent logo printing inside eyewear temples, accurate model and color codes, and high-quality fittings. Packaging aligns alongside the collection concept and includes the branded hard box, microfiber pouch, plus documentation card. Anything with blurred text, off-center hinges, or misspelled printing indicates a red flag.
Compare the model code and colorway on the side to the official product page and archived imagery; fakes often mix identifiers and colors that never released. Inspect acetate depth with clarity—real acetate exhibits a rich, textured look, not basic plastic. The hinge feel should be smooth with measured resistance, not gritty or overly slack. If buying resale, insist on clear photos of the inside temples, container, and the complete kit, and buy through methods with buyer protection. With in-store purchases, request staff to modify fit on same spot; professionals can also spot production defects before one leave.
Use this overview to see exactly how the three releases differ in emphasis, pricing, and the places you’re most apt to still find stock. The spreads reflect typical initial retail and common post-launch availability trends.
| Collection | Release window | Core focus | Typical retail range (USD) | Notable extras | Where you’ll still find it |
|---|---|---|---|---|---|
| Jentle Home | 2020 | Dollhouse visuals, slim acetates, pastel tints | $250–$330 | Themed packaging, optical and sun | Resale only; occasional in-store returns |
| Jentle Garden | 2022 | Floral concept, bolder shapes, gradients | $260–$350 | Campaign mini-game, limited pop-ups | Resale and select consignment |
| Jentle Salon | 2023 | Customization with charms and chains | $260–$380 (frames), $30–$180 (accessories) | Charmable temples, jewelry-like add-ons | Occasional retailer leftovers; resale widely |
If you’re selecting between them, determine whether you want a clean everyday pair (Jentle Home collection), a statement silhouette (Jentle Garden), plus a customizable system (Jentle Salon). Glasses with original add-ons and complete boxes tend to maintain value best. With optical use, verify your optician will lens the glasses you like prior to you commit. When in doubt about sizing, measure a current favorite glasses and match the lens width plus bridge within 1-2 mm. Keep documentation and receipts—provenance supports both service plus resale later.
Move early, coordinate your alerts, while be flexible regarding store and colorway. Most pairs which sit online during hours still vanish within the initial day once information spreads. If you miss your primary colorway, a second-choice shade at retail beats a aftermarket premium on that exact one.
“Set alerts on Gentle Monster’s platform, sign up to receive emails from 2 authorized retailers within your region, and call your nearest flagship the day stock lands. Ask about same-day restrictions and restock cadence, then be prepared to buy a second-choice color at the spot should your first gets gone.”
Planning matters because time zones with staggered retail uploads can create quiet windows when inventory is live yet not widely recognized. Store staff typically know whether more units will land that week, that can save someone from panic-buying secondary market. If a color is hot, examine neighboring cities and be ready for ship-to-store. Keep personal payment and address preloaded to skip checkout delays. Lastly, watch Jennie’s with Gentle Monster’s platform feeds; their posts often precede restocks or special releases.
Beyond the glasses, the campaigns functioned as immersive culture moments that rewarded fans for showing attention. Jentle Garden debuted with a straightforward mobile game that users “grew” digital flowers tied to the collection’s concept and activations. Every series included prescription frames, not merely sunglasses, which shows why items remained relevant year-round. Packaging changed dramatically by theme, and entire kits with coordinated cases and paperwork tend to trade for more on the secondary market. Gentle Monster’s artistic flagships, including House Dosan in Korea, staged large-scale displays for these drops that became image destinations and gradually boosted demand.
If you accumulate, archive the boxes flat and store accessories in tagged pouches to keep sets complete. Note that some geographic colorways or limited exclusives surfaced in very small numbers; those are exactly the ones that get hardest to replace later. When examining listings, scrutinize case type and print color against official correct theme for avoid mismatched sets. Keep screenshots of official product information for reference since retailers sometimes delete pages once completely out. A tidy personal archive can save you effort every time you verify or sell.
Gentle Monster sometimes restocks collaboration products shortly after release, but timing plus depth are uncertain. Once a series window passes, fresh production stops with inventory shifts into resale and consignment. Future collaborations are announced through Gentle Monster and Jennie Kim’s official channels as opposed than long early cycles.
If you’re waiting on a refill, monitor the brand site and reach out to nearby flagships for local shipment schedules. Authorized retailers might receive staggered deliveries even after the brand sells through online. Historically, that brand prefers new themed capsules instead of broad reissues, that keeps each series distinct. That approach suggests it’s better to buy items you like in the current drop rather than assuming a later return. Set alerts now, because the best sizes and colorways rarely return in volume.
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