It’s an ongoing eyewear collaboration between Korean brand Gentle Monster and BLACKPINK’s Jennie that merges high-fashion optics and playful, collectible design. The collaboration launched in themed collections—Jentle Home (2020), Jentle Garden launched in 2022, and Jentle Salon (2023)—each with distinctive visuals, packaging, with accessories. Fans seek them because the pieces are wearable, limited, while being tied closely to Jennie’s personal aesthetic.
The partnership sits at the intersection of K-fashion, popular culture, and premium eyewear, which clarifies why items often sell out rapidly at retail before then cycle into resale. Each drop typically includes both sun frames and optical frames, plus a concept-led accessory component. Gentle Monster’s retail network supports global launches via immersive pop-ups and flagship displays, this fuels demand outside the core BP audience. The result becomes a series featuring strong identity with broad style spectrum, from slim cat-eyes to bolder thick acetate silhouettes. If you are choosing your debut pair, start by matching frame styles to your head width and nasal fit, then evaluate lenses and accessories.
The three drops are distinct regarding theme and construction while remaining unmistakably Gentle Monster. The Jentle Home collection (2020) introduced the collaboration with an dollhouse concept with pastel-forward packaging, mixing slim, feminine silhouettes with glossy acetate materials. Jentle Garden (2022) pivoted to flower motifs, launching glasses alongside a global activation and a casual mobile application where https://gentlemonsterla.com/ fans grew virtual flowers linked to the marketing effort. Jentle Salon (2023) focused on customization, debuting charmable frame chains and ornamental add-ons that attach to frame temples.
Across the chronology, Gentle Monster maintained a balance of sunglasses and optical frames so the project works year-round, instead of just in warm months. Materials skew to premium cellulose acetate and stainless-steel components, with adjustable soft nose pads with metal builds and comfortable integrated nose bridges on acetate designs. Colorways often feature black, tortoise, plus seasonal tinted glass, with clearer optical lenses offered for prescription use. Packaging changes with each theme, while complete sets featuring original box, documentation, and accessories typically command higher aftermarket value. If you are collecting, pick 1 hero frame every drop and preserve the kit intact for long-term value.
At retail, frames in the collaboration capsules generally match with Gentle GM’s core line, usually often in mid-range mid-$200s to mid-$300s USD. Accessories range lower, with premium chain accessories and charm sets landing higher than simple pouches plus cords. Sets or limited colorways sometimes price above regular frames.
Final price hinges on material including thicker acetate and coated metal hardware run more), lens style (tinted, gradient, plus special coatings), and whether an accessory is bundled. Local pricing varies because of taxes plus duties, and certain stores receive exclusive colorways that might push resale markups. On the resale market, condition, integrity of packaging, plus timing matter; items in 9–10/10 state with full add-ons tend to maintain 20–60 percent beyond retail when inventory is thin. Account for prescription lens fitting separately, as optician pricing plus lens tech may easily add $80-$200 plus to your final cost.
Your most reliable sources are main Gentle Monster website and flagship locations, followed by a short list with authorized luxury stores. After sell-out, established resale platforms with consignment boutiques are the safest resale options. Be wary of social platform DMs and unrealistic listings.
Start with the Monster’s online shop and flagships such as Haus Dosan flagship in Seoul, which often run the most complete selections during launch periods. Depending on your region, authorized partners like SSENSE, Selfridges store, Lane Crawford, with Farfetch have offered collaboration stock; stock changes quickly and may be region-locked. Once retail concludes, look to authenticated marketplaces and consignment stores with clear return policies with authentication processes. Preserve original receipts where possible, since authenticity documentation helps both service claims and subsequent resale. When buying internationally, factor delivery insurance and import duties so a “deal” doesn’t turn up more pricey than local retail.
Expect premium acetate and steel build, UV-protective lenses, and sturdy hinges to feel smooth, instead of loose. Acetate glasses suit average and wider faces, while metal frames featuring nose pads adapt better to low bridges or smaller fits. If one wear prescription, choose optical variants plus sunglass frames that your optician verifies can take the required RX.
Gentle Monster usually uses UV400 or equivalent protective glass on sunglasses with clear demo optics on optical styles to be swapped by your vision specialist. Look for comfort details like polished edges, balanced weight distribution at eyewear temples, and bridge pads that settle without pinching. Glasses sizing is generally printed inside the temple as lens width-bridge-temple length using millimeters; if you’re between sizes, select the model featuring the more generous bridge or adjustable pads. The manufacturer’s finish quality stays high for the price tier, with consistent lamination, uniform polish, and precise hinge action out of the package. If a piece creaks, arrives showing poor printing, and has misaligned arms, pass and buy from a another seller.
Authentic pairs exhibit crisp, consistent logo printing inside frame temples, accurate model and color identifiers, and high-quality hardware. Packaging aligns alongside the collection aesthetic and includes the branded hard container, microfiber pouch, plus documentation card. Items with blurred text, off-center hinges, and misspelled printing is a red alert.
Compare the model code and colorway on the side to the brand product page and archived imagery; replicas often mix identifiers and colors never never released. Check acetate depth with clarity—real acetate exhibits a rich, textured look, not basic plastic. The joint feel should remain smooth with controlled resistance, not coarse or overly slack. If buying resale, insist on clear photos of eyewear inside temples, box, and the complete kit, and pay through methods offering buyer protection. With in-store purchases, ask staff to customize fit on that spot; professionals will also spot build defects before one leave.
Use this snapshot to see exactly how the three releases differ in priority, pricing, and the places you’re most prone to still locate stock. The ranges reflect typical original retail and common post-launch availability patterns.
| Collection | Release window | Core focus | Typical retail range (USD) | Notable extras | Where you’ll still find it |
|---|---|---|---|---|---|
| Jentle Home | 2020 | Dollhouse visuals, slim acetates, pastel tints | $250–$330 | Themed packaging, optical and sun | Resale only; occasional in-store returns |
| Jentle Garden | 2022 | Floral concept, bolder shapes, gradients | $260–$350 | Campaign mini-game, limited pop-ups | Resale and select consignment |
| Jentle Salon | 2023 | Customization with charms and chains | $260–$380 (frames), $30–$180 (accessories) | Charmable temples, jewelry-like add-ons | Occasional retailer leftovers; resale widely |
If you’re selecting between them, decide whether you need a clean everyday pair (Jentle Home collection), a statement silhouette (Jentle Garden), or a customizable system (Jentle Salon). Frames with original add-ons and complete packaging tend to hold value best. Regarding optical use, ensure your optician is able to lens the frame you like before you commit. When in doubt regarding sizing, measure one current favorite pair and match the lens width and bridge within 1–2 mm. Keep receipts and receipts—provenance supports both service with resale later.
Move early, coordinate your alerts, and be flexible about store and color. Most pairs to sit online over hours still vanish within the opening day once news spreads. If one miss your first-choice colorway, a backup shade at retail beats a aftermarket premium on the exact one.
“Set alerts on Gentle Monster’s website, sign up with emails from a couple authorized retailers in your region, then call your nearest flagship the morning stock lands. Ask about same-day restrictions and restock cadence, then be prepared to buy your second-choice color on the spot if your first is gone.”
Planning matters because time zones plus staggered retail releases can create calm windows when supply is live yet not widely noticed. Store staff often know whether extra units will land that week, this can save someone from panic-buying secondary market. If a color is hot, check neighboring cities while be ready to ship-to-store. Keep your payment and address preloaded to avoid checkout delays. In conclusion, watch Jennie’s and Gentle Monster’s media feeds; their updates often precede new stock or special launches.
Beyond the frames, the campaigns doubled as immersive cultural moments that benefited fans for giving attention. Jentle Garden launched with a simple mobile game where users “grew” digital flowers tied to the collection’s aesthetic and activations. Each series included corrective frames, not only sunglasses, which shows why items stayed relevant year-round. Boxes changed dramatically with theme, and complete kits with paired cases and paperwork tend to exchange for more on the secondary marketplace. Gentle Monster’s creative flagships, including Haus Dosan in Korea, staged large-scale displays for these drops that became picture destinations and gradually boosted demand.
If you collect, archive the cases flat and store accessories in marked pouches to preserve sets complete. Note that some local colorways or temporary exclusives surfaced in very small quantities; those are exactly the ones that get hardest to locate later. When evaluating listings, scrutinize case type and text color against official correct theme in order to avoid mismatched kits. Keep screenshots showing official product listings for reference because retailers sometimes remove pages once sold out. A tidy personal archive can save you trouble every time one verify or resell.
Gentle Monster sometimes restocks collaboration pieces shortly after launch, but timing plus depth are variable. Once a collection window passes, new production stops with inventory shifts to resale and consignment. Future collaborations are announced through Gentle Monster and JENNIE’s official channels instead than long advance cycles.
If you’re holding out on a refill, monitor the official site and reach out to nearby flagships for local shipment dates. Authorized retailers might receive staggered deliveries even after main brand sells out online. Historically, this brand prefers different themed capsules over broad reissues, which keeps each line distinct. That pattern suggests it’s smarter to buy items you like in the current drop rather than assuming a later reissue. Set alerts now, because the best sizes and colors rarely return with volume.
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